Starting a career in real estate can be both exciting and overwhelming, with one of the most critical decisions being which brokerage firm to join. For new agents, the right brokerage can provide the training, support, and resources needed to build a successful career, while the wrong choice can lead to frustration and early burnout. This comprehensive guide explores the best brokerage firms for new real estate agents, examining what makes them stand out and how to determine which one aligns with your career goals and learning style.
The ideal brokerage for a new agent typically offers robust training programs, mentorship opportunities, reasonable commission splits, and a supportive culture. While established agents might prioritize higher commission splits and greater autonomy, newcomers often benefit from structures that foster growth and skill development. The following firms have consistently proven to be excellent starting points for those new to the industry.
- Keller Williams Realty
Keller Williams is frequently recommended for new agents due to its extensive training programs and strong emphasis on culture. The company’s proprietary training system, known as BOLD (Business Objective: Life by Design), focuses on lead generation, prospecting, and mindset development. New agents also benefit from the Ignite training, which covers the fundamentals of real estate transactions, marketing, and technology tools.
One of Keller Williams’ standout features is its profit-sharing model, which allows agents to earn passive income by recruiting others and sharing in the office’s profits. While the commission splits might start lower than some competitors (often around 70/30 for new agents), the comprehensive training and potential for passive income make it an attractive option for those committed to long-term growth.
- RE/MAX
RE/MAX operates on a model that favors experienced agents, but it still offers valuable opportunities for newcomers through its training and support systems. The RE/MAX University provides ongoing education, including live training sessions, webinars, and certification programs. New agents can access the RE/MAX Collab Center, which offers marketing materials, technology tools, and business planning resources.
RE/MAX is known for its brand recognition and reputation for excellence, which can help new agents build credibility with clients. However, agents typically cover more of their own expenses, such as desk fees and marketing costs, in exchange for higher commission splits (often 95/5 or similar). This model may be better suited for agents who are confident in their ability to generate business quickly and manage their expenses.
- Coldwell Banker
Coldwell Banker has a long-standing reputation for luxury real estate and provides new agents with access to high-end marketing resources and a global network. The company’s Coldwell Banker University offers comprehensive training programs, including the New Agent Learning Plan, which covers everything from contract writing to marketing strategies. Mentorship programs, such as the Coldwell Banker Mentor Program, pair new agents with experienced professionals for guidance and support.
Coldwell Banker’s commission splits vary by office but often start around 60/40 for new agents. While this may seem lower than other brokerages, the brand’s prestige, marketing support, and lead generation opportunities can justify the split for agents aiming to work in competitive markets.
- Century 21
Century 21 is another well-recognized brand that offers extensive training and support for new agents. The company’s Century 21 Learning Hub provides online courses, live training, and certification programs tailored to different experience levels. New agents can also benefit from the CENTURY 21® System for Success, which includes tools for marketing, lead generation, and transaction management.
Century 21’s commission splits are typically competitive, often starting at 70/30 for new agents, with opportunities to increase as production grows. The global network and brand recognition can be particularly advantageous for agents working in markets with international buyers.
- eXp Realty
eXp Realty is a cloud-based brokerage that has gained popularity for its innovative approach and low overhead costs. The company offers a virtual platform where agents can collaborate, attend training sessions, and access resources from anywhere. eXp’s training programs, such as the EXP World platform, include live classes, on-demand courses, and mentorship opportunities.
One of eXp’s most appealing features for new agents is its revenue-sharing model, which allows agents to earn passive income by recruiting others. The commission splits are competitive, often starting at 80/20, with no desk fees or franchise costs. However, the virtual environment may not be ideal for agents who thrive in a traditional office setting.
- Realty ONE Group
Realty ONE Group is known for its unique “capped” commission model, which allows agents to keep 100% of their commissions after reaching a certain cap. This model can be highly beneficial for new agents who plan to close a high volume of transactions. The company also offers comprehensive training through its ONE University, which includes live workshops, online courses, and mentorship programs.
Realty ONE Group’s culture is often described as energetic and supportive, with a focus on collaboration and innovation. The company provides marketing tools, technology resources, and lead generation support to help new agents get started quickly.
- Local and Independent Brokerages
While national brands offer extensive resources and brand recognition, local and independent brokerages can provide personalized support and unique opportunities for new agents. These firms often have smaller teams, which can lead to more one-on-one mentorship and a closer-knit community. Additionally, local brokerages may have deep roots in the community, providing access to valuable networks and referrals.
Commission splits at local brokerages can vary widely, but they are often negotiable based on the agent’s potential and the firm’s resources. When considering a local brokerage, new agents should inquire about training programs, mentorship opportunities, and the firm’s reputation in the market.
When evaluating brokerage firms, new agents should consider several key factors to ensure they make the right choice. Training and mentorship are critical for building a solid foundation in real estate. Look for brokerages that offer comprehensive, ongoing training programs and opportunities to learn from experienced agents. Commission splits and fees are another important consideration. While higher splits may seem appealing, they often come with fewer resources and support. New agents should weigh the value of the brokerage’s resources against the cost of their commission split.
Company culture and support can significantly impact an agent’s success and satisfaction. Visit brokerage offices, talk to current agents, and assess whether the environment aligns with your personality and work style. Technology and marketing resources are essential for staying competitive in today’s market. Ensure the brokerage provides access to modern tools for lead generation, transaction management, and marketing. Finally, consider the brokerage’s reputation and brand recognition. A well-known brand can provide instant credibility and attract clients, but smaller firms may offer more personalized support and flexibility.
To make an informed decision, new agents should interview multiple brokerages and ask targeted questions. Inquire about the specifics of their training programs, such as the duration, topics covered, and availability of ongoing education. Ask about mentorship opportunities and how agents are paired with mentors. Discuss commission splits, fees, and any additional costs, such as desk fees or marketing expenses. Seek clarity on the resources provided, including technology tools, marketing materials, and lead generation support. Finally, request to speak with current or former agents to gain insights into their experiences with the brokerage.
Choosing the right brokerage firm is a pivotal step for new real estate agents, setting the stage for long-term success and satisfaction. By carefully evaluating factors such as training, commission structures, culture, and resources, agents can find a brokerage that aligns with their goals and supports their growth. Whether opting for a national brand like Keller Williams or RE/MAX or a local firm with personalized mentorship, the key is to select a brokerage that invests in your development and provides the tools needed to thrive in the competitive real estate industry.